Monthly Archives: June 2017

Materials to achieve business success

Now, you want to go into business, you have a product or service to sell . . . I would strongly advice that you go into a business you love, a business you enjoy. A business you know something about or that you are good at. If you don’t know or enjoy your line of business, your customers will sooner or later discover this and disappear.

Acquire the necessary skills you need to understand your line of business. Gain the experience. You can be very effective and productive in a business you understand. It sure helps if you enjoy it, but you must understand something about it.

Statistics show that most businesses started nowadays, fail. The truth of the matter is that your business can be among the successful ones out there. You just need to do the right things at the right time. I have discovered that many business people suffer because of lack of knowledge.

It’s actually very easy for businesses to excel and increase their sales. All it takes is for businesses to understand and implement certain things to enhance their business. You need to start doing some things you have probably been neglecting. I will explain these things to you in this book . . . so get ready to improve your profit dramatically.

Your business needs certain ingredients for it to be prosperous. Think of a well-prepared soup with all of the necessary ingredients . . . It becomes a delight to the stomach. Take away some vital ingredients and the result is soup that even your dog would sue you for offering to it as a meal.

Create a business plan. This serves as a road map for your business. I really want you to understand the importance of having a plan before you go into business. Don’t just jump into business without thinking carefully. You need to have a clear vision about what you want to achieve with your business. Stick to your plan, but I must emphasize that you need to be flexible too. Your plan might need some changes as time goes on.

Don’t stick with a direction that isn’t working forever. Make new changes to your plan to fit your present situation. You must be willing to change when necessary. There are useful computer software available in the market to help you with your planning.

An important ingredient in achieving business success is preparation. Find out all you can about what laws, rules or regulations that apply to your business. Keep your business legal. Protect your business against law suits and other legal problems by talking to a Lawyer whenever you have agreements/contracts being signed. This could save you a lot of headache and money in the long run. Get the necessary permits for your business.

Set appropriate and realistic goals which should make you achieve and create something good. Have confidence in your ability to provide and promote your product or service. Remember the old saying: “All things are possible to he(she) who believes?” . This is very true about business.

Determine what type of product(s) or work/service you want to offer. If you are into a businesswith a broad area of operation(market), I would advice you to narrow your focus and specialize in a particular branch of your kind of business. Don’t be a jack-of-all-trades.

You then need to ensure that you portray your company to the public in the right manner. Your business cards, brochures, flyers, adverts, posters, website, etc. should reflect your business in the best way. Enlist the help of experts to get this done. The customers first and continuos impression of your business is very vital in creating a successful business. Your business needs to look good!

Determine the type of person that will be most attracted to the product or service you are offering. Determine the best method to reach them. Are they limited to a particular area? Do they belong to a demographic group? Do they have special interest? Do they read a particular type of newspaper or magazine? Are they more prone to listen or watch a particular type of show?

You can market your product or service more effectively when you have answered these questions. You must learn to accept other people as they are in any sales effort. Don’t get impatient when a prospective customer is slow to understand or make a decision. In any sales effort, you must accept other people as they are, not as you would like for them to be.

One of the most common faults of sales people is impatience when the prospective customer is slow to understand or make a decision. Handle such situations as if you were on a date or applying for a new job. Be patient!

Be determined and stay focused. You probably have invested all or a substantial amount of your money in your business. It can be very difficult owning your own business initially, but it’s worth it. You realize you have to work more, you worry more and you push yourself harder. It’s really very challenging.

Things can get really stressful sometimes that you almost want to give up. You start regretting leaving your employed job. Your determination has to come in here. No one can guarantee your success in business, except you, but utilizing the advice in this book would go a long way in making things much easier for you.

Like I earlier mentioned, it helps if you love the business you are into. You generally have an easier time getting through your initial start-up problems when you enjoy what you do. Be motivated. You can make it. One very important step in improving your business is your reading this business enhancement book. Information is power!

Your business should have an effective accounting and record keeping plan. Have a well-planned book keeping system. Keep sales records, proper employee records, tax records, businessagreement records etc. There are several good accounting software available in the market for those with computers. Otherwise, get an accountant to review your records from time to time.

Think of the kind of customer your product(s) will appeal to, and focus on that customer base. Target your customer base with your sales message. It’s very important that you know who your typical customer is. You get to increase your sales by providing this customer group with other products or services.

Advertising/Marketing is very important to your business. Potential customers have to know you exist. They have to be able to reach you. To be successful in business . . . you must do some form of advertising or marketing. Put aside money for advertisement.

Monitor how effective or ineffective your adverts are. Don’t waste money and time running an advert that doesn’t work. Your business needs an efficient customer service plan. You will lose your customers if you don’t treat them right.

They might even tell others not to do business with you. It’s very difficult to repair a damaged image. With all the competition out there, word of mouth still remains the most powerful form of advertisement . . . so don’t spoil your reputation.

Treat every customer like your most important customer, and they will not only come back, they will recommend you to others. Get your staff to be polite and friendly. I don’t shop at certain shops because of how rude and unhelpful their staff are. I am quite sure others feel the same way too.

Forget the idea of some people being “born with great sales skills.” We all have this talent. Every society is built on selling. Just think about it . . . we all do some form of selling(marketing) every time. We do this when we try to be close friends with others, when we try convincing people to see things our way. We’re all sales people in one way or another.

A wise man once said “Anyone can sell anything to anybody. We could correctly say that some things are easier to sell than others, and some people work harder at selling than others. But regardless of what you’re selling, or even how you’re attempting to sell it, the odds are in your favor.

If you make your presentation to enough people, you’ll find a buyer. The problem with most people seems to be in making contact – getting their sales presentation seen by, read by, or heard by enough people. Selling is challenging.

It demands the utmost of your creativity and innovative thinking. The more success you want, and the more dedicated you are to achieving your goals, the more you’ll sell.” Patience must be applied here.

In selling, we all begin at the same point, and have the same finish line as the goal . . . a successful sale.

Someone once said that business is only about two things; satisfying customers and making a profit. This is a true statement. So organize your business! Keep at it and try out the ideas in this book. Remember, “You cannot fail . . . unless you quit!”

Drawing People Into Your Business

As a business owner certainly you have noticed business slowing and yet you feel powerless to do anything about it.  One thing is for certain, you don’t want to sit by and watch your business go out the window without doing something.  So what can you do? Well, there are some great ways to attract people to your business without spending a fortune.

You should be talking to people that you meet about your company and what it does. You never know when someone may have a need or they just finished talking to another person that has been looking for a service like the one that you provide. Keep some pens or key chains with you that have your company info on them. These are a great way to keep your business in other peoples minds. They will think about you when they pull that pen out to use.

You can find free bulletin boards all over town. One of the best places is on a college or university campus. These are hot-spots and get used and looked at tons. You really never know what you will find so people check them regularly. You need to maintain your flyer that you decide to put up. These are constantly shifting areas and if someone is interested they will take your flyer, or cover it up if they need the space.

The worst that you can do is nothing at all. You are not the only business that is going through hard times right now. Count your blessings and appreciate all that you have. Negative feelings only attract more negativity into your life. What you want is some positive influence in your company and your life. When you radiate positivity you will attract more customers and more money is right behind that.

If you want people from the community to come to your businessPsychology Articles, they need to know your name. It also helps if they know you and what you have to offer. Sometimes that is all it takes to get new business. It could be a very simple promotion after all.

Creating Equity In Your Business

Many business owners today are confronted with assessing the value of what they have or, more appropriately, may have left in their privately-held businesses.  Consequently, most business owners are looking at their business to determine the value and how it can be extracted.  This is a part of the exit planning process.

There are two very different aspects to getting the money out of your business.  On the first hand, there is the income that you draw from the business in terms of salary, personal/business expenses, and bonuses that you pay to yourself and/or retirement plan savings. All of this constitutes money that’s coming to you from the cash flow of the business going towards the lifestyle that you have built for yourself.  The second and much more important aspect, particularly in light of the recent economic condition, is getting to the equity – the illiquid part – of your business.

As a part of the exit planning process, an owner will want to know their Value Gap – i.e. how much money they need to extract from the business in order to maintain their lifestyle without the business.  The chart below helps to illustrate this point.  We see that Bill Brown has $1,000,000 saved for retirement but needs a little more than $7,000,000 to maintain his lifestyle.  Bill’s Value Gap is $6,000,000.  The question becomes, ‘How can Bill get to the equity in his business in order to close this Value Gap?’

 {2009 Savings: $1,000,000} > {Value Gap: $6,027,783} > {2013 Asset Base Required: $7,027,783}

Like most business owners, Bill is focused on running and growing his business (and surviving the current economic conditions).  Bill has some money saved for retirement.  However, as we can see, it is nearly impossible for Bill to extract enough ‘income’ from his business to meet his exit goals – Bill needs to get to the equity in his business.

 Essentially, the equity that’s in your business is representative of more than the accumulated earnings.  It is representative of the value that somebody else would pay for it, so the question becomes, ‘How can you plan to tap into that equity over a long enough time period to draw it out to meet your personal goals?’

The first step is to realize that there are many ways to get to the equity in your business.  You can find a buyer, groom a successor, or even create a buyer for the shares of your company’s stock.  The most important part of this planning process is the recognition of the need to plan for your exit and to measure the amount of equity that you will need to extract from your business.

In today’s environment, the equity can be managed in many different ways.  What’s important, first of all, is that you set a plan and an expectation as to how you can access that equity.  The natural inclination is for a business owner to want to sell – to pull the equity out all at once.  Today’s marketplace has fewer buyers than previous years, due mostly to the economy and the contraction of credit throughout the world markets.  As an owner, you need to know that options other than selling the business are available but may require some creativity on your part.  The key is to understand what somebody else would be willing to pay and identify that person.  From there, we can go and take a look at how that other person would value what you have and how you would receive those ‘equity’ payments.

So, in Bill’s example above, he needs to achieve a net amount of $6,000,000 for the equity in his business in order to achieve his exit goals.  If Bill were to sell the business, he would need to get an asking price in excess of $6,000,000 because taxes (both federal and state) are going to be owed, and advisory fees are going to be a part of the difference between what Bill ‘gets’ for his business sale and what he keeps.  Like many owners, Bill is challenged by today’s lack of buyers and lower values.  Therefore, he wants to look at alternative ways of getting to the equity in his business.

Bill may look at the option of selling a portion of the equity in his business to an Employee Stock Ownership Plan (ESOP).  By selling a piece of the equity today, Bill can bolster his current savings (i.e. increase his financial readiness) while continuing to own a majority of the stock in his company.  Although Bill will likely get a lower value for the shares sold today, he can begin to diversify himself away from the business and, potentially, receive important tax benefits that go along with the ESOP sale.  This is a controllable way of getting to the equity in your business.

Bill may also look to his management team to assist him in extracting the equity from his business.  Bill’s management team has the potential to continue to run the business in Bill’s absence.  However, Bill has not started the conversation with these managers as to his future expectation that they will be so empowered.  This is a delicate conversation to have with the managers because the future is too difficult to envision today.  What this means is that Bill may decide to sell the company in four (4) years when the next exit window opens for him.  So, he does not want to over promise his managers a future ownership stake that he cannot deliver.  Bill should recognize that there are ‘higher level’ conversations that he can be having with his managers today which would make the company stronger, while also positioning those managers as potential successors to the business.  When measured against what Bill needs to extract from his business, it may turn out that having his managers pay him out over time is his best option and he can build a stronger company in the meantime.

In conclusion, whether you’re looking to your managers to help you pull the equity out of your business, or you’re looking to sell to an ESOP, or you are biding your time, waiting for an outside buyer to arrive, it is important to have a concept of equity beyond just the cash that flows from your business to you.  And from this very important concept and realizationFree Web Content, you can begin to think of your business as the investment that it is and begin to create your exit plan to get to that equity and achieve your personal exit planning goals.

Ways Protecting Your Business Ideas

The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize their return on research and development investment and generate a new source of revenue by licensing their unused and underutilized inventions to others.

A number of online forums, including Minnesota-based New Idea The traditional transfer of intellectual property is complicated, costly, and can take up to one year. However, these online forums simplify and speed up the process for transfer of new ideas.

The Internet currently reaches more than 560 million users around the world. This makes innovators’ potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $2.2 trillion in 2002 and is expected to reach $6.

8 trillion by 2004. The innovators today can leverage the massive reach of the Internet and promote their new ideas to the global market without substantial marketing costs.

Official copyright registration and patent rights can be obtained from appropriate authorities. A directory of Patent and Copyright Offices around the world is available at http://www.newideatrade.com/government_patent_copyright_offices.htm. When a potential buyer contacts the seller for more information about the intellectual property, the seller should require the buyer to sign a non-disclosure agreement before revealing the details.

As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he’s taking his business elsewhere. So to prevent that you offer guarantees, secure payment methods, prompt customer service, and more. You do whatever it takes to show each customer that you are sincere and trustworthy.

But what steps do you take to protect yourself and your livelihood?Too many business owners spend all their time worrying about their customers’ security without thinking of their own, even though small companies must often deal with customer fraud, non-paying clients, and more.

Just as you’ve taken steps to ensure that your customers are satisfied with their buying experience, so should you feel comfortable and secure by taking a few precautions of your own.

Get Everything in WritingWritten contracts are not just for helping customers understand what they can expect to receive for their money, they are about laying down the ground rules for your business relationship. When these guidelines are in writing, nothing is left up for a debate or becomes a misunderstanding.

Both parties can be assured that their interests are being protected and both should have a clear understanding of their rights and responsibilities in the event that something goes awry.

A good example would be if you sold a toy which a parent returned six months later because it was broken. Without a contract in writing specifying the time limits and conditions of your return policy, you might end up with an ongoing battle wit the customer which could result in lost business and even lawsuits.

Written contracts also don’t need to be crafted by lawyers. You can write everything out yourself in ordinary, easy to understand language. When you and the customer sign it, it becomes a legal and binding agreement. It’s really that simple.

Don’t Be NaiveSo many people in business get burned by their customers simply because they are too trusting. For example, some of you may have shipped products before the customers’ payments cleared. Or you may have completed agreed upon work without asking for a deposit. Both are risky propositions as many new entrepreneurs discover the hard way, especially if they do business online.

You can protect yourself by always asking for a partial payment in advance and by always waiting until a customer’s payment has cleared before you ship their products. Another method of protecting yourself and your customer is by using a service such as Paypal.com to handle your transactions. The service protects you from non-paying customers and offers your customers protection for lost, damaged, or unshipped products.

Know Your Local LawsOne of the best ways to protect you is by becoming informed. When you know your legal rights, you’ll have a better understanding of how to effectively deal with troublesome customers.

For example, some states don’t allow you to limit a customer’s right to return a product beyond a certain time limit, so you may not legally be able to enforce a guarantee of only one week. On the other hand, if you know your rights, then you’ll also understand what steps to take in case legal action on your part is necessary.

For instance, you may want to send a certified letter demanding payment before you file a lawsuit. Additionally, if you appear knowledgeable about your rightsComputer Technology Articles, many customers might think twice before failing to pay or committing fraud.

The bottom line is that you deserve to be protected just as much as your customers. A few advance precautions now can ensure that you’ll have a long and satisfying business relationship with your customers.